Author Archives: drclohite

5 core Social Media Metrics

Posted on October 12, 2010 by drclohite

At Weboptimiser, specialists in search engine marketing, we know that measure-ability and optimisation working together live is more effective. Today I reveal how Social Media metrics will be more important than click measurement according to predictions made by Google about … Continue reading →

Posted in Search Engine Marketing | Leave a comment

The golden age of display advertising beckons

Posted on September 30, 2010 by drclohite

If 99% of Google customers run display advertising no wonder display is front and center of everything they do. Today they announced 7 predictions for Display Advertising, that in their view transitions Search from the bronze to the Golden age. … Continue reading →

Posted in Display Advertising, Google | Tagged | Leave a comment